"Content". Yet another "idea" that has stuck with me for a while. In terms of facebook, blogs, youtube, vimeo, snap chat, vines.... It's all a type of content we surround ourself with, mostly things we are familiar with in an effort to be or become comfortable. Comfort, it's ultimately what we seek right? Comfort through content? Phones, tables, and laptops glued in front of us 24 hrs a day watching messages, tweets and snapchats stream past our blood shot eyes, drives us further and further into deeper and deeper into "the content". For me lately, it's short fishing videos set to catchy tunes that catch my eye. Taking the two or three minutes to clear my head and watch the mind numbing entertainment, seems therapeutic, but is it? All they are is disguised advertising, flashes of fishing reels, tee shirts, lures, boat hauls are what "get in the way" of the fishing video. anymore thumbing through the content of a fishing web site you'll be hard pressed to see a photo of someone holding just the fish, more like holding the reel, rod, standing so the picture catches the shirt brand and the boat accesories. Shirts don't catch fish folks, they really don't. Hard work, perseverance, knowledge and a little luck catch fish. I digress, being caught up in the content of outdoors sports is going to render you fishless and eventually broke. You'll have plenty of nice things but last time I checked the basics have never done anyone wrong.
I've recently moved. Moving will always enlighten you to the amount of content you've fallen for over the years. Lures still in the packages, rods with the tags on them, boxes of unused lines all results of content driven purchases. Have they helped me, well obviously not, they they have never left their original resting place and now have just found new resting places with a little better view.
So, in an effort to keep my content mine and not that of some media outlets I'm trying harder and harder every year to stick to the old school and use the basics. Try fly fishing more, use artificial lures almost exclusively and keep the contents controlled around me to that in my small tackle box. Sure, I'll still click on the flood tide, skinny water culture videos from time to time but thanks I don't need anymore shirts I'll just take the fishing....
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